# Thread: https://x.com/DmytroKrasun/status/2067506634616958981

**Original Post**  
**@DmytroKrasun** — Thu, 18 Jun 2026 07:16:08 GMT  
**Likes:** 153 | **Replies:** 58 | **Reposts:** 3 | **Bookmarks:** 36 | **Views:** 17,523

My product is growing by $1,000 MRR monthly, but my growth acceleration is zero. The amount of money I add each month doesn't change.

I am grateful for that and don't complain, but I am curious about the fundamentals and why that works the way it works.

I have tried a lot of things to speed up the growth rate: different marketing channels, reducing churn, raising prices, and whatnot. You can see on the graph, it didn't help much. It is zero.

How to escape linear growth? My current guess:

If you are not in the crazy growing market, I don't see any other option to grow faster than: adding new products, new features, and new ICPs. Expanding, long story short. And even that will stabilize at some point.

That puzzles me recently. You are welcome to join.

**Media:** https://pbs.twimg.com/media/HLFCU8takAAnu-_.jpg

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## Replies

### 1. @adamlyttleapps (Thu, 18 Jun 2026 11:57:46 GMT)
Most people think a growing business will grow forever

But it naturally finds a ceiling

New users vs churn reaches a natural plateau 

I’ve seen it with every single one of my apps

The answer for me is: keep building new things to add to the portfolios revenue

The other options: increase new paying users entering or reduce the number of paying users exiting

The people who solve that problem usually end up scaling into the millions I’ve found. It’s a skill of its own.

**→ Reply by @DmytroKrasun** (12:01:05 GMT)  
Thanks, Adam! 

> people who solve that problem

Do you mean the problem of growth in general? Not the specific option you shared?

### 2. @helloitsolly (Thu, 18 Jun 2026 16:37:06 GMT)
We had this issue and never "fixed" it

Accelerating growth is the only way to get the "rocket ship" revenue chart

You need scalable channels aka ones where as you increase spend or effort, you drive more sign ups

If you cannot scale 1 or more channels you will never see this

I believe this video explains it

**→ Reply by @DmytroKrasun** (16:54:56 GMT)  
This is my intuition, too. 

Thanks for sharing. Watching…

**→→ Reply by @helloitsolly** (16:59:41 GMT)  
And btw it's okay to have (enjoy?) slow / steady growth but you will eventually plateau

@robwalling's content can help you with that

Personally we did some work with churn but I see the challenge earlier in the customer lifecycle - so improving activation, and marketing to better-fit customers

Fundamentally need to increase sign ups or drive expansion revenue

Also, we're still plateaud so just sharing my thoughts but not an expert

**→→→ Reply by @DmytroKrasun** (19:28:03 GMT)  
Your experience is very relevant to me. Thanks!

I probably have read almost all of Rob's books. Do you have anything specific in mind?

I enjoyed your recent experiment using the human touch in marketing. Do you try to bootstrap/speed up the word-of-mouth?

### 3. @jessethanley (Thu, 18 Jun 2026 21:54:58 GMT)
Ignore churn for a moment and map out net new revenue against different marketing/distribution channels. If you’re not tracking this start (ask people when they sign up how they found you). 

Invest more in existing channels or add more channels to get that number up. 

The problem feels bigger than it is.

**→ Reply by @DmytroKrasun** (Fri, 19 Jun 2026 08:06:56 GMT)  
🙏

### 4. @valsopi (Thu, 18 Jun 2026 07:30:08 GMT)
It could be a market situation. In other words: that’s the size of the top of the funnel in this segment and there’s not much else you can do.

To debunk my idea you can try getting more prospects in at the top of the funnel and see if the metrics change.

Maybe another idea is to package the offer for another niche/industry. I would look at all my clients and see if there’s an outlier with a decent usage that doesn’t fit the general ICP. 

You can always try selling +$10K packages to enterprise if you don’t mind cold outreach. Those could be forever clients who are constantly growing. You would probably need SOC 2 compliance etc. 

Either way. Adding +$1K MRR every month with (I am guessing) expenses NOT growing proportionally, is quite wild. At least from my perspective.

**→ Reply by @DmytroKrasun** (07:31:23 GMT)  
Yes! I am with you on every sentence.

**→→ Reply by @valsopi** (07:49:51 GMT)  
It's amazing what you've built man! Super inspiring 🏆

### 5. @piotrkulpinski (Thu, 18 Jun 2026 07:49:32 GMT)
You have to rebrand to ScreenshotAI 👍🏻 There, mistery solved 🤷🏻‍♂️

**→ Reply by @DmytroKrasun** (07:50:57 GMT)  
😆 Ironically, it might be a good hint. 

Because I still didn't put anything about agents or AI on my landing page.

**→→ Reply by @piotrkulpinski** (07:52:24 GMT)  
API -> AI, it's simpler 😉

### 6. @JackEllis (Thu, 18 Jun 2026 21:57:09 GMT)
This is where we must bat signal @asmartbear :)

### 7. @ayushtweetshere (Thu, 18 Jun 2026 09:00:10 GMT)
I think @asmartbear has an article about this exact situation…

### 8. @nicklaunches (Thu, 18 Jun 2026 16:20:03 GMT)
The visibility grind is real early on.

One thing that helps: get listed somewhere your product keeps getting seen past launch day. https://nicklaunches.com/ sends ~1,000 builders through daily and your listing stays live for weeks (free, plus a DR54 dofollow backlink).

Won't fix everything, but it's free distribution that compounds.

### 9. @martindonadieu (Thu, 18 Jun 2026 11:17:39 GMT)
whats your churn rate, and conversion rate from register to paid ?
I was stuck at 3/5% growth for few month my conversion was fucked i fixed it and now we get 1/2k new MRR a month

**→ Reply by @DmytroKrasun** (11:51:02 GMT)  
Thanks for the reminder. Churn ~5%. 

Will improve the conversion rate, need to check

But I mean the growth of growth. Is your growth accelerating? 

Do you have +$1,000 MRR this month, then +$2,000, then $3,000? Or it is always the same number?

**→→ Reply by @martindonadieu** (with image) (11:54:08 GMT)  
accelerating since january, before it was more same to same

**→→→ Reply by @DmytroKrasun** (11:55:34 GMT)  
Beautiful 😲

Only by fixing conversion? 

Or you also added new marketing channels, ICPs?

**→→→→ Reply by @martindonadieu** (12:15:41 GMT)  
New market ICP did shit compare to conversion problem.
new market ICP bring 5% of that growth for now.
the problem was converting to paid 3% of register people now we are at 13% and growhing ! you should have around 30% or more if you do good job

### 10. @_lhermann (Thu, 18 Jun 2026 08:33:29 GMT)
This is an incredibly hard problem to solve.
Actually your growth IS growing, but churn puts a ceiling on it. You haven't reached the ceiling yet (where churn = new MRR), so that's a bit win!

**→ Reply by @DmytroKrasun** (08:48:04 GMT)  
Did you advance with it somehow? 

For me it feels like to change that it is a completely different business.

**→→ Reply by @_lhermann** (11:15:53 GMT)  
Same. We're basically moving into enterprise territory, including hiring for sales. But it's a step-by-step plan over many months. But it is raising our revenue significantly!

### 11. @arvidkahl (Thu, 18 Jun 2026 15:06:40 GMT)
Looks like a distribution challenge here. Not sure if you need more product, as it seems like the channel you're in is saturated or incapable of scaling. 

Honestly, the boring answer here is to just keep trying out other acquisition channels until you find one that scales exponentially or geometrically, so I would start here:

**→ Reply by @DmytroKrasun** (15:12:51 GMT)  
Thanks, Arvid 🙏

Yes, I have a few channels in mind to try, plus, a few more improvements. 

But it feels like the niche is too small. 4 years working in it. 

Thanks for the report, checking…

### 12. @hustle_fred (Thu, 18 Jun 2026 12:12:29 GMT)
maybe like you said the market is not big or is not growing. I think you are at the point where you can consider expanding your offering.

Maybe add video recordings? (if there is a market for this)

**→ Reply by @DmytroKrasun** (12:13:17 GMT)  
Thanks! Yes, I have video recordings already, by the way. And people are using them on production.

But it is not enough.

**→→ Reply by @hustle_fred** (12:39:58 GMT)  
in that case maybe the problem is messaging? cause before offering you to add video recordings I went to the landing to check if you have it and didn't get any info on that and thought you don't have it

**→→→ Reply by @DmytroKrasun** (12:40:58 GMT)  
Yes, have different landing pages for it and documentation: https://screenshotone.com/scrolling-screenshots/

But don't promote a lot.

**→→→ Reply by @hustle_fred** (Fri, 19 Jun 2026 09:15:13 GMT)  
interesting, i guess you named it scrolling screenshots for credibility purposes? because it wouldn't include some animated element on the webpage since it is not a recorded video but screenshots stacked together?

i think there are agents that need video of interacting with the website, like clicking on elements and seing all the dynamic sections and recording it on demand. And probably this demand will rise so this could be smth interesting.

**→→→ Reply by @DmytroKrasun** (09:17:23 GMT)  
No, named the way customers asked 😆

And added just a regular video, too. 

But you might be onto something.

### 13. @asaio87 (Thu, 18 Jun 2026 07:29:29 GMT)
i think the key is adding new features for new ICPs, but that also might make spending grow (various other costs or needing more man power to sustain these)

**→ Reply by @DmytroKrasun** (07:30:28 GMT)  
Yes, I see a certain pull from different profiles into new features. 

Just afraid to make the change.

**→→ Reply by @asaio87** (07:32:27 GMT)  
start with one and really focus on that and see how it goes

### 14. @rrmdp (Thu, 18 Jun 2026 11:59:50 GMT)
Curious, did you ever try ads?

**→ Reply by @DmytroKrasun** (12:00:08 GMT)  
Yes!

**→→ Reply by @rrmdp** (12:00:54 GMT)  
Worked for you?

**→→ Reply by @DmytroKrasun** (12:01:32 GMT)  
Yes, and then I switched to SEO for the same keywords that worked. I can probably try to do it more.

**→→ Reply by @rrmdp** (12:05:11 GMT)  
Nice! With ads, ROI was good?

### 15. @JesseSchoberg (Thu, 18 Jun 2026 11:38:20 GMT)
Max mrr incoming. Need new channel.

**→ Reply by @DmytroKrasun** (11:51:31 GMT)  
Yes, I already feel it somewhat 😆

### 16. @justin_butlion (Thu, 18 Jun 2026 09:55:03 GMT)
It means your top of funnel and conversion rate are flat. You need to increase one or the other. Ideally you increase traffic through scalable channels with high leverage.

**→ Reply by @DmytroKrasun** (11:54:50 GMT)  
Tried a lot of channels. Will improve conversion a bit more, too. Worked on churn, and so on. 

Seems like I can do it forever, but ROI is not that big.

**→→ Reply by @justin_butlion** (14:08:08 GMT)  
Your niche is tough. You're kind of stuck using non-PLG marketing tactics for growth.

Maybe releasing a lite open-source version which can get organic exposure but at the same time promote your cloud-based solution?

### 17. @MattMelli (Thu, 18 Jun 2026 21:51:15 GMT)
solid article on the topic: https://longform.asmartbear.com/exponential-growth/

### 18. @chriz_io (Thu, 18 Jun 2026 08:28:00 GMT)
Thanks for sharing this 🙏 super useful to see what questions you’re facing

**→ Reply by @DmytroKrasun** (12:10:29 GMT)  
🙏

### 19. @peter_kow (Thu, 18 Jun 2026 10:46:57 GMT)
are you selling to AI agents already? mcp... etc? 

new segment - new expansion

**→ Reply by @DmytroKrasun** (10:47:31 GMT)  
Yes, but not focused on that.

**→→ Reply by @peter_kow** (11:19:09 GMT)  
maybe that's the reason!

I know it sounds silly but, this is exactly what's happening to me... I am getting the same results but I just realsied that I haven't changed my approach

for different results you need totally different actions

question do you really want to change?

### 20. @dragosroua (Thu, 18 Jun 2026 07:29:54 GMT)
Chasing “hockey stick”, parabolic growth is unrealistic, IMHO. Not all products / services can have that. I would be really happy with linear growth as long as churn doesn’t accelerate.

**→ Reply by @DmytroKrasun** (07:32:37 GMT)  
I am lucky, 100% to even have linear growth. 

It is not that I am chasing something specifically. But I am too curious to not ask why things work that way and what I could change?

**→→ Reply by @dragosroua** (07:36:46 GMT)  
Hockey stick 🏒 happens at specific milestones, and like I said not all products / services have that. GPUs, solar panels, for instance, had decades of linear growth before going parabolic.

### 21. @jmsbandeira (Thu, 18 Jun 2026 12:09:26 GMT)
Honestly linear might just be the new normal. AI democratized software development, so most categories are now crowded. Exponential growth will become the reward for either unique or first to market products, and that window closes fast.

### 22. @nikpolale (Thu, 18 Jun 2026 14:58:35 GMT)
you're #1 in your niche, right?

looks liek the niche has a ceiling, and you'd approach it at some point...

either extend to unicorn(like Yahia) or just keep going this way?

why do you *want* to grow? it seems like the way it is, it can be a perfect lifestyle business so you can enjoy the life/explore other possibilities where you could *easily*(hehe) scale beyond millions and still be small

### 23. @JayVander_ (Thu, 18 Jun 2026 07:39:54 GMT)
reducing churn should work in theory, but maybe you've reached the bottom.

how many new signups only stay 1-2 months?

**→ Reply by @DmytroKrasun** (08:48:53 GMT)  
Churn ~5% on average. 

Still can improve. 

Sign-ups percentage?

**→→ Reply by @JayVander_** (08:51:26 GMT)  
not sure what the offical name is, in profitwell you can see it under cohort stuff I think

5% churn can be everyone stays exactly 20months
but it can also be many stay 1-2 months, and the rest stays ~infinitely

**→→ Reply by @DmytroKrasun** (08:56:42 GMT)  
Yes, it seems the latter in my case.

**→→ Reply by @JayVander_** (08:59:43 GMT)  
I think there could be a hint there, mis match in profiles and product for a big group, or they just need it once....

**→→ Reply by @DmytroKrasun** (09:00:25 GMT)  
Yes, I checked, most who churn fast, use it one time and forget.

### 24. @hboon (Thu, 18 Jun 2026 07:34:27 GMT)
Is the answer, more enterprise/big-corp?

### 25. @adrian_horning_ (Thu, 18 Jun 2026 16:38:08 GMT)
Search ranking and volumes right? 
Can predict the volume and if you’re showing up in roughly the same area, same amount of sales?

**→ Reply by @DmytroKrasun** (16:53:15 GMT)  
What do you mean? 

That the problem is in my SEO?

**→→ Reply by @adrian_horning_** (16:55:32 GMT)  
I dunno if it’s a problem, but yes. 
Right? Search volume is the same or increases for stuff you’re ranking for = profit goes up?

**→→ Reply by @DmytroKrasun** (16:56:42 GMT)  
Yes, I see. The volume has been the same. And the MRR is growing. 

But the growth itself is not accelerating.

**→→ Reply by @adrian_horning_** (17:04:29 GMT)  
Wait, doesn’t that make perfect sense? MRR is kinda always consistent? 
And most people find your saas through SEO right? 
So that makes sense right!? 😂
Why would it ever accelerate?

**→→ Reply by @DmytroKrasun** (17:05:53 GMT)  
I have other channels, too. But they don’t add much, plus, SEO doesn’t grow that fast. 

But imagine, Codex, as an extreme example. Does it grow fast? Why?

### 26. @_nghialuong (Thu, 18 Jun 2026 08:25:01 GMT)
genuine q: when you add a new channel, does total new MRR jump or does it just replace what another channel was doing? staying linear across that many experiments smells like a fixed ceiling somewhere rather than real zero acceleration. what do the retention cohorts look like, flat or creeping up?

### 27. @MichaelMing_My (Thu, 18 Jun 2026 07:36:26 GMT)
Move to Thailand, instant mrr 2x

### 28. @odwyer_richard (Thu, 18 Jun 2026 08:14:27 GMT)
Your niche likely has a limit, I've hit this with products before
 v.s. 

the AI slop niche atm is very easy to grow almost limitlessly (for now)

### 29. @theslowtell (Thu, 18 Jun 2026 11:56:37 GMT)
adding more products can be a very elegant way to avoid admitting the first one has no real pull.

more features.
more ICPs.
more channels.
more motion.

sometimes it is expansion.

sometimes it is just linear growth wearing a busier costume.

### 30. @rain8miao (Thu, 18 Jun 2026 09:27:46 GMT)
Focusing on referrals can break that linear ceiling. Gotta make it compounding

### 31. @balwant1707 (Thu, 18 Jun 2026 07:44:45 GMT)
@DmytroKrasun How do you know that a user is your ICP or not?
Do you interview them during the onboarding or what?

### 32. @texjer (Fri, 19 Jun 2026 02:12:00 GMT)
Your compare pages — the Playwright / Puppeteer pages, seem like placeholders. Claude uses those two all the time on my projects, so I think it’s worth building out those pages, might be worth getting Claude/Codex to suggest you. 

Also on your homepage, you could add an “Analyze my site” text input where people could paste in their website, and it throws out some ideas for how Screenshot could be used on their site. 

For instance, if it analyzed my https://t.co/BxudgDs4cP site, I would hope that it would suggest OG image generation for each saved or shared design.

### 33. @datawithparth (Thu, 18 Jun 2026 17:07:21 GMT)
The niche seems too narrow and expanding to more segments without effective use cases might be challenging (could mean features). Right now my focus would be to calibrate expectation with comp signals, so you know what what the ballpark baseline is.

### 34. @calmbuilder (Thu, 18 Jun 2026 09:20:22 GMT)
Where do the majority of your customers come from?

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