You might not need a moat
As a reply to:
https://x.com/auren/status/2093826482384589218
âThere are no moats anymoreâ might be irrelevant to you if you donât plan to build a unicorn or a company that captures its whole target market or most of it. For companies with ~$1M ARR (maybe even more), you donât need to have moats at all*. Or at least it is not the top problem to solve.
You need to solve one or a few painful problems well for a specific group of customers, differentiate enough for them to choose you, and find a repeatable channel through which you can reach enough of them at a cost you can afford.
*Based on my own experience and that of my friends with small and medium businesses.