A podcast episode about DropInBlog

I just finished watching an episode of Jason Cohen’s podcast, where he and Rob Walling discuss the growth plateau at Jesse Schoberg’s DropInBlog.

DropInBlog has 2,000 paying customers and 2% monthly churn. In the episode, they try to figure out where to go next.

I learned a lot from the episode: moving upmarket, understanding the relationship between positioning and pricing, and selling B2B by helping people demonstrate results at their jobs.

One memorable insight from Rob Walling:

When you talk to customers to get ideas for features, they give you table stakes. That’s not delight. How do you get the next 10 to 100% of delight? It has to come from you and your team. Most of the time, it’s innovation.

Watch the full episode at https://www.youtube.com/watch?v=o3oN1g8xpXY.